2500 E. Kearney
Springfield, MO 65898
May 11, 2010
NITRO® Boats Signs with BASS as Supporting Sponsor of Bassmaster Elite Series, Opens
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BASS, the worldwide authority on bass fishing, today announced that NITRO Boats will serve as a supporting sponsor of Bassmaster Elite Series and Bassmaster Opens events in 2010-11.
NITRO Boats will have a presence at Bassmaster Elite Series and Open events in addition to exposure across BASS’ multimedia platforms. NITRO is the subsidiary boat brand to Bass Pro Shops, which BASS announced today as the title sponsor of the Open Series and a supporting sponsor of the Elite Series.
“We look forward to continuing our relationship with the premier bass fishing organization in America and the benefits it brings to our loyal customers,” said Johnny Morris, Bass Pro Shops/NITRO Boats founder.
NITRO Boats is associated with a number of Bassmaster Elite Series anglers including Kevin VanDam, five-time Toyota Tundra Bassmaster Angler of the Year, Rick Clunn of Ava, MO., four-time Bassmaster Classic winner and Bassmaster Elite Series champions Edwin Evers of Talala, OK., and Tim Horton of Muscle Shoals, AL.
“NITRO has an outstanding reputation in the outdoors industry and we are proud to align ourselves with such a respected brand,” said Tom Ricks, vice president and general manager, BASS.
For more information, contact BASS Communications at (407) 566-2208 or visit www.Bassmaster.com.
About NITRO Boats
In 1978, Bass Pro Shops founder Johnny Morris introduced the first professionally rigged boat, motor and trailer ready-to-fish boat package. The BASS TRACKER boat “package” revolutionized the marine industry. The goal was and still is to deliver boats of unmatched QUALITY and VALUE, and build long-term TRUST with customers. Today huge boat showrooms are featured in every Bass Pro Shops store and hundreds of independent dealers across the U.S. and Canada.
For more than 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in Bassmaster.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content – from tips and techniques to in-depth tournament coverage – to passionate audiences.
The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women’s Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.
BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.
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Bass Pro Shops, 2500 East Kearney, Springfield, MO 65898 United States